Behind the Scenes: The Challenges of Running Tourism Awards

My first year as Chairperson of the Regional Tourism Awards

A few years back, I was the Chairman and a judge of several regional Tourism Awards, judging accommodation, attractions, restaurants, wineries, etc.

During planning discussions, I argued that award recipients at the black-tie Gala event should be allowed to give a brief acceptance speech. Our state government tourism authority disagreed, stating it would create a long night. I persisted, and I got my way.

Fast-forward to the night of nights. Our Tourism Minister, multiple State MPs, and local dignitaries dressed in black tie and gorgeous gowns were in attendance. It was the Tourism Industry’s premier event of the year.

PHOTO: NSW State Tourism Minister (Left) Chairman of the Tourism Awards (Right)

The very first award of the night ……. The category was won by a well-known Winery which I’ll keep nameless for obvious reasons. Ever so slightly intoxicated, the winning representative stumbled onto the stage and was presented with the award for best winery. His acceptance speech was short and sweet, just as we wanted, but it went like this.

“My father said to me, the only thing better than the taste of a good wine is the taste of your wife. Thank you”. and then proceeded to leave the stage.

One could imagine the awkward silence over the room of 400 dignitaries mixed in with the odd clap. Our State Tourism representative glanced across at me from three tables away, daggers in her eyes.

A local MP leaned across with a smirk and said to me, “Tony, only 25 more categories to go,” and laughed. Fortunately, the rest of the acceptance speeches were far more tame, and the night was a huge success. There have been many more great awards ceremonies since that night. But I’ll never forget that one.

#TourismAwards

About the Author

Unless otherwise noted, the author of this blog has no affiliation with any property or business linked in this article. Unless otherwise noted, no free accommodation or payment from any businesses exists. The information in this blog is strictly the views of the author and not professional advice. The author of this BookDirect blog is a travel and tourism professional with over 30 years of experience in international hotel management, global travel, short-term rental management and a tourism awards judge specialising in accommodation and attractions.